In order to have online existence one has to have a website. Developing a website is time taking and it also has its costs. So, after spending much time in designing and developing of website, making sure that the website is attractive, provides easy navigation to the user and has all the required content added to it, what’s next? Is that all? The answer is no. Why, because having just developed a good looking website is not enough. One needs to get the word out and do so; search engines are the most effective tool.
A website is note worthy only when more and more visitors come to it. Search engines are a major source of internet traffic because majority of the users come from search engines. Therefore, search engine marketing is of utmost importance because search engines are the primary interface between the people using the web and the website. So in order to catch the web user’s eye, website needs to well be optimized so that it comes in the top results in the search engine and secondly search engine marketing must be done.
Search Engine marketing is a unique advertising strategy. Search Engine marketing distinguishes from other types of advertising in the following ways.
1. Non-Intrusive: Search Engine marketing is a non-intrusive marketing tool. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.
2. Voluntary: Search Engine marketing is the result of user-originated behavior. Visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.
Therefore, Search Engine marketing is very important to drive maximum traffic to a website.
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